Chocolate lovers everywhere rejoice! In a recent study, it has been proven that chocolate is actually good for us. Eating one square a day of chocolate, preferably dark, can actually help to lower blood pressure and reduce the risk of stroke and heart disease. As cardiovascular disease is Britain’s biggest killer, taking more than 200,000 deaths a year, the suggestion that chocolate could reduce this risk is welcomed. Scientifically being encouraged to indulge in one of the nation’s favourite naughty treats will please thousands of chocolate addicts all over the country.
The study, published in the European Heart Journal, states that just 7.5 grams of chocolate a day can boost your health; those who ate just 1.5 grams were a higher risk of cardiovascular disease. It is the flavanols, substances that subside in cocoa, that boost nitric acid levels, resulting in lowered blood pressure. Although the results of this study are undoubtedly pleasing to the sweet toothed consumer, the high calorie content and saturated fat still remains. Professor Frank Ruschitzka reminds us “before you rush to add dark chocolate to your diet, be aware that 100g of dark chocolate contains roughly 500 calories.” With this in mind, the consumer may be interested in getting their overindulgent chocolate fix through other means. This paves the way for those working in public relations to endorse chocolate branded products to suit the consumer’s desires.
For Beauty PR experts, this gives them scope to further promote the array of chocolate themed or flavoured products on offer. At significant times of the year, Valentine’s Day Easter and Christmas in particular, these themed beauty items are endorsed by effective public relations. They are able to encourage the consumer to pamper themselves in their own chocolate dream. With the new results that chocolate can be good for us, those in Beauty PR will be working to expose the cocoa based beauty merchandise on offer. The range of these types of products that are currently in the market span from custard chocolate soufflé moisturisers to chocolate cleansing make up remover. In addition to this there are flavoured lipsticks and coloured nail varnishes. There is even a chocolate body wrap available at Neville Hair and Beauty Salon in London, completely coating the consumer in the melted opulent substance. The sheer amount of stock and treatments on offer in the beauty sector that is connected to chocolate proves the popularity of these seemingly luxurious products.
The study will have worked in favour of chocolate pampering treats, and for those in reputation management who can ensure this scientific standing is upheld. The opportunity arises to add an extra layer to the promotion of these beauty products by pitching the health boosts found in cocoa as well as the moisturising qualities which can improve skin and hair for both beauty and health PR Agencies.
Following this study, it is integral that all chocolate branded products get publicized to make use of the new information regarding its health boost. Public relations within the beauty division have a wide range of products that have great opportunity to be further endorsed. Chocolate is often advertised as a luxurious treat, and now it can even reduce the risk of heart disease – as if the nation ever needed an excuse to dive into chocolate!